From the first conversation to the monthly rhythm of shooting, editing, and posting, here's exactly what happens at each stage, and what we'll need from you along the way.
Real shoots. Real edits. Real people behind every video.
Fifteen steps, three phases. Nothing here needs you to remember anything, we'll prompt you at each point along the way.
Getting to know each other
We put together a short brief on your business and what a video strategy could look like for you. You'll get this before our first call, so we can spend that time on what actually matters to you instead of covering ground you've already read.
A 30-minute conversation about your business, where you are with content today, and whether working together makes sense for both of us.
We'll follow up by email after the call. If you're ready to move faster, you can also book a short 15-minute call directly to lock in scope before any paperwork goes out.
Getting everything set up
Once you're ready to move forward, we send over the contract for review and signature.
We'll send your first invoice directly. Work begins once it's paid.
Your recurring monthly invoice gets set up for the length of the agreement, so billing runs quietly in the background from here on.
A short questionnaire covering your brand voice, your audience, who you admire in your space, and what success actually looks like for you. This shapes almost everything we make afterward, so real, specific answers here go a long way.
We build out your Trello board: a running library of research and hooks, a full bank of video ideas, and a monthly lineup of what's actually getting made. You'll get a walkthrough of this before it's ever handed over.
We'll get your social accounts connected to our scheduling platform. The full instructions for this live further down this page.
A short recorded video walking through exactly how the Trello board, the review process, and scheduling all fit together, so nothing about the system is a mystery once we're moving.
Let's make something
A 60-minute call where we go through the content board together and land on a shoot date and location.
On that same call, we choose which video ideas are actually getting made this round.
On the agreed date, wherever makes sense for the content.
Our editors take it from here.
The finished video lands in your Frame.io folder. If we don't hear from you, it moves straight to scheduling. From here, the whole loop starts again the following month.
To post on your behalf, we need your accounts connected to SocialPilot, our scheduling platform. You'll authorize everything yourself, directly through each platform's own login screen, so you never need to send us a password.
Good to know: SocialPilot also offers a Mobile Reminder option as a fallback, sending a push notification at post time that needs a manual tap to publish. We'll use Direct Publishing by default so nothing depends on catching a notification in real time, but the fallback stays available if you ever want more manual control over a specific post.
You're all set. From here, we handle scheduling, captions, and posting, with everything shared for your approval before it goes live. Questions on any step? Just reach out, we're happy to walk through it together.
